How do you get your loyalty program members to follow your restaurant on social media? Here are three effective tactics to boost your social media following and maximize engagement with your most loyal guests.
The first and most obvious tactic is to directly communicate with your loyalty members. Sending a simple SMS or email can make a significant impact. Here’s how to do it:
Crafting the Message:
By diversifying the content of your communications, you ensure that not every message is about rewards and offers. This approach keeps your loyalty members engaged and interested in your restaurant's broader activities.
As part of your loyalty program's onboarding process, it’s essential to remind new members to follow your social media channels. Once they’ve signed up, send one last onboarding message:
Final Onboarding Message:
This gentle nudge at the end of the onboarding process ensures that social media follow-up becomes a seamless part of joining your loyalty program.
Running contests on your social media platforms is an excellent way to raise awareness of your rewards program and engage with your followers. Here’s a step-by-step guide:
Planning the Contest:
Promotion Strategy:
By making social media the entry point for your contests, you drive traffic to your social channels and increase your following.
By implementing these three tactics, you can significantly increase your restaurant’s social media following while simultaneously keeping your loyal customers engaged and well-informed. By actively involving your loyal guests on social media, you not only enhance your relationship with them but also expand your restaurant's online presence and visibility. Implement these tactics today and watch your social media following—and your customer loyalty—grow.
Want to learn how to successfully implement these tactics in your restaurant? Schedule a demo with us.