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Marketing Strategies, Customer Experience, Restaurants, Sign-ups

How to Leverage In-Bag Marketing to Boost Loyalty Program Sign-Ups

Posted on February 14, 2024

Powering Sign-Ups with In-Bag Marketing 


In the realm of take-out and delivery orders, a simple bag can become a powerful marketing tool. By harnessing the potential of in-bag marketing, restaurants can maximize sign-ups to their loyalty programs and foster lasting relationships with their patrons.

In-bag marketing presents a unique opportunity to connect with customers in a personal and tangible way. As orders are prepared for delivery or take-out, slipping in a flyer or creative print material inside the bag can catch the customer's attention and spark their interest. This small gesture serves as a reminder of the restaurant's brand and offerings, but more importantly, it opens the door to promoting the establishment's loyalty program.

When implementing in-bag marketing to promote your restaurant's loyalty program, consider the following strategies:

  1. Compelling Messaging: Craft concise yet compelling messaging that highlights the benefits of joining the loyalty program. Use persuasive language to communicate how signing up can enhance the customer experience, such as access to exclusive discounts, special promotions, or VIP perks.

  2. Eye-catching Design: Invest in visually appealing print materials that stand out amidst the contents of the bag. Vibrant colors, attractive graphics, and engaging imagery can capture the customer's attention and encourage them to explore the loyalty program further.

  3. Exclusive Incentives: Sweeten the deal by offering exclusive incentives to customers who sign up for the loyalty program during their first online order or delivery experience. Whether it's a one-time discount, a complimentary appetizer, or bonus points towards future rewards, make the offer irresistible and time-sensitive to prompt immediate action.

  4. Clear Call-to-Action: Ensure that the call-to-action to sign up for the loyalty program is prominently displayed and easy to follow. Include clear instructions on how customers can join, whether it's through a website link, QR code, or simple text message opt-in.

  5. Personalization: Tailor the messaging to resonate with your target audience and showcase the unique value proposition of your restaurant. Whether it's highlighting signature dishes, promoting seasonal specials, or emphasizing your commitment to quality and service, personalize the in-bag marketing materials to reflect your brand's identity and ethos.

By leveraging in-bag marketing to promote your restaurant's loyalty program, you can turn every take-out or delivery order into an opportunity to cultivate customer loyalty and drive repeat business. Remember, it's not just about selling a meal—it's about building relationships and creating memorable experiences that keep customers coming back for more.

The next time you're packing up an order, don't forget to include a little something extra in the bag—it could be the key to fostering customer loyalty and driving long-term success for your restaurant.


Want to discover how to Create a Successful Loyalty Program for Restaurants? Check out this free E-Book: Creating a Successful Loyalty Program for Restaurants